As a large tourism company, we know how important it is to our clients to see the world as it is: natural, clean and clear. This is the reason that we have combined forces with 4ocean that works to clean up plastic refuse in the oceans for a cleaner environment.

4ocean is known for the bracelets it produces from the plastic that it removes from beaches around the world. Every bracelet funds recycling of about half a kilo of plastic removed from the ocean. One bracelet reduces pollution; thousands of bracelets make a change.

As part of our contribution, we purchased tens of thousands of 4ocean bracelets and gave them with an informative paper about the problem to every client that booked a holiday connected in some way to the sea.

We believe that cleaning up the oceans starts with each and every one of us, and we have made it a goal to raise awareness of the subject among Israeli tourists.

4ocean

Did you know?

• Between California and Hawaii there is an island of plastic 30 times larger than the State of Israel.
• Researchers estimate that every third fish in the ocean has pieces of plastic in its body, including fish used by people for food.
• It is estimated that by the year 2050 the oceans will contain more plastic than fish.
• Our oceans contain more than 8,000,000 tons of plastic.
• Every minute, a quantity equal to a full garbage truck of plastic is thrown into the ocean.